A practical Introduction to Discrete Choice Experiment
Date: 13th June 2026
Time: 10:00 AM – 12:30 PM
Venue: APJ Hall, ABBS Campus
Mode: Hybrid (Offline & Online)
Registration Fee: ₹200
About the Session
Discrete Choice Experiment (DCE) is a widely used research method that helps uncover how consumers make real purchase decisions by evaluating trade-offs between product attributes such as price, quality, health claims, sustainability, and packaging.