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Events

A practical Introduction to Discrete Choice Experiment

Date: 13th June 2026

Time: 10:00 AM – 12:30 PM

Venue: APJ Hall, ABBS Campus

Mode: Hybrid (Offline & Online)

Registration Fee: ₹200

About the Session

Discrete Choice Experiment (DCE) is a widely used research method that helps uncover how consumers make real purchase decisions by evaluating trade-offs between product attributes such as price, quality, health claims, sustainability, and packaging.

DCE is Extensively applied in:

  • Marketing Research

  • New Product Development

  • Consumer Behaviour

  • Agricultural Economics

  • Food Science