Articles

From Buzzword to Boardroom

A few years ago, “going green” was something companies said. Now, it’s something they must do.

Sustainability has moved from being a PR-friendly checkbox to becoming a non-negotiable pillar of strategy, operations, risk management, and brand reputation. With rising stakeholder scrutiny, regulatory demands, and climate unpredictability, businesses that fail to integrate sustainability into their core risk becoming obsolete.

In today’s boardrooms, sustainability isn’t discussed in isolation—it’s interwoven with innovation, governance, finance, and competitive advantage. And as the future of business continues to be redefined, so too must the institutions that educate future leaders

Leading by Example: How ABBS School of Management Endorses Sustainability

At ABBS School of Management, we believe the responsibility to create a better world doesn’t lie only with corporations—it begins in classrooms.

We have long recognized that the business leaders of tomorrow must be grounded not only in profit metrics but also in planetary boundaries and people-centered leadership. That’s why ABBSSM has embedded sustainability as a foundational value across its academic, operational, and cultural ecosystem.

From Strategy to Society: ABBSSM’S Real-World Impact:

Sustainability at ABBS isn’t confined to environmental awareness—it extends to human resilience, disaster preparedness, and peacebuilding. Several pioneering initiatives and research centers have been established to drive this agenda:

• Tejus Centre for Disaster Management and Mitigation
  A joint initiative between ABBSSM and Tejus, this centre is focused on disaster preparedness, risk reduction, and emergency response strategies. Through research, training, and partnerships, it works to enhance community and institutional resilience, preparing future managers to deal with crises with agility and compassion.
• Mahatma Gandhi International Research Centre for Conflict Prevention and Management
  Scheduled for its flagship conference on 25–26 September 2025, this centre explores the intersection of regional science, peace science, and peace economics in addressing conflict. It acts as a hub for scholars, policymakers, and practitioners to collaborate on conflict resolution and peacebuilding strategies—both at grassroots and global levels.
• Integrated Disaster Risk Management (IDRiM) Regional Chapter India
  As the India chapter of IDRiM (Kyoto, Japan), this initiative fosters interdisciplinary research and dialogue on disaster risk reduction. It engages in policy advocacy, education, and capacity-building to promote sustainable disaster resilience strategies, building bridges between academia and field practice.

Green Is Not Just a Colour—It’s Our Campus Ethos

• Green Campus Accreditation: The Institute is proud to maintain a certified green campus, incorporating rainwater harvesting, waste segregation, solar power utilization, and a zero-waste mindset in its facilities.
• Eco-Conscious Infrastructure: From natural ventilation designs to LED energy management, we treat the campus as a live sustainability lab.

Curriculum with a Conscience

• Subjects That Go Beyond the Balance Sheet:At ABBSSM, sustainability isn’t a standalone concept—it’s ingrained in the curriculum through subjects like Corporate Social and Spiritual Responsibility. This unique course equips students with a deeper understanding of ethical leadership, stakeholder empathy, and purpose-driven management. It bridges traditional business metrics with values-based thinking, encouraging future leaders to align profit with principle and performance with inner purpose.
• Case-Based Learning:Through live projects and simulations, learners analyze ESG scores, green finance, and stakeholder activism in both Indian and global contexts.
• Capstone & Research Projects:Students partner with local and global firms to audit sustainability practices, design eco-innovation models, or improve circular economy processes.

Industry, Innovation, and Impact

• Annual Sustainability Conclaves & Conferences: These platforms connect the students with policymakers, corporate sustainability heads, and climate entrepreneurs—driving dialogue beyond academia.
• Collaborative Ecosystem:The Institute partners with NGOs, think tanks, and sustainability-oriented ventures to give students exposure to on-ground challenges and impact-driven innovation.
• Student-Led Initiatives:Whether it’s community tree-planting drives, the 5K Run, the ever popular PGDM Public League (PPL), plastic-free campus campaigns, or social entrepreneurship cells—our students don’t just study sustainability, they live it.

From Management School to Movement

The shift from buzzword to boardroom is real. And it requires not just evolved businesses, but evolved business education.

At ABBS School of Management, we are not interested in producing just managers—we’re shaping mindful leaders who can balance growth with responsibility, innovation with empathy, and profit with purpose.

‘Because here, sustainability is not a trend. It’s a tradition in the making’.