Recent Publications by Students

Bhavya .R

Area of Research: Travel and Tourism

Crystallized Title: Hotspot crowding and over tourism, Impact on the destination

Prof. Santhosh

Tharaka Narasimha, Mandadi Sasi Kiran

Area of Research: Digital Marketing

Crystallized Title: Impact of mobile and online marketing on creating brand love for sports team

Prof. Santhosh

Hirak Choudhury, Sai Kishore. M, Korukonda Charan Teja

Area of Research: Digital Marketing

Crystallized Title: Impact of religiosity on consumer behaviour

Prof. Santhosh

Dileep, Karri Sunil Kumar, N Vinila

Area of Research: Neuro Marketing

Crystallized Title: Impact of neuromarketing on Green packets marketing

Prof. Santhosh

K.Prathyusha, Suma. S

Area of Research: Neuro Marketing

Crystallized Title: Impact of neuromarketing/Emotional marketing on consumer behaviour-perception study

Dr. Kshitish Sharma

Bharadwaj Pentapati, Bhogisetti Ganga Raju,V. Sai Teja

Area of Research: Finance

Crystallized Title: Impact of corporate governance and corporate failures – Case study

Dr. Shivaprasad G

Parimi Vamsi Krishna, Kanagarla Phanindra, Upasita Das

Area of Research: Asset Pricing

Crystallized Title: Determinants of entrepreneurial crowdfunding success and awareness of crowdfunding among entrepreneurs

Dr. Shivaprasad G

Bharadwaj Pentapati, Bhogisetti Ganga Raju,V. Sai Teja

Area of Research: Finance

Crystallized Title: Impact of corporate governance and corporate failures – Case study

Dr. Shivaprasad G

Yugeswara Lakshmi Abhiram, K Sudhir Reddy, Paladugu

Area of Research: Finance

Crystallized Title: Derivatives – Bullion commodity/Green Investments in Stock Market a Myopic View

Dr. Kulkarni/ Dr. Shivaprasad G

Harika Tummala, Sowmya Busireddy, Prudhvi Kumar Meda

Area of Research: Consumer Behaviour

Crystallized Title: Consumer behaviour towards green products

Prof. Suriyakala

 

Challa Kavya

Area of Research: HR

Crystallized Title: The Impact of AI in HR

Dr. Sharieff/Dr. Kamini Druva

 

Venkata Sai Krishna

Area of Research: HR

Crystallized Title: Joy at workplace – Measurement

Dr. Sharieff/Dr. Kamini Druva

 

Sutapa Acharjee

Area of Research: Branding

Crystallized Title: Branding disaster focusing on FMCG

Dr. Sharieff/Prof. Santhosh

 

Akhilandeswari Bhimanadam, Venkata Siva Sankar, Manoj .B

Area of Research: Operations

Crystallized Title: Effectiveness of hotel managements’ response to online reviews.

Dr. Sharieff/Dr. Naresh Babu

 

Ankit Shrivastava

Area of Research: Marketing

Crystallized Title: Impact of automation on employable mass

Dr. Kshitish Sharma

 

R Sravya, Prasanth J, Megha J

Area of Research: Finance

Crystallized Title: A Study of Investor Mood and Behaviour on Indian Stock Market

Dr. Naresh Babu

 

G Supriya, Monica Kumari, Prabhash Jha

Area of Research: Finance

Crystallized Title: Impact of GST on small traders

Dr. Kamini Druva

 

Niharika Korivi, Korlana Jitendra, D Yaswanth

Area of Research: Operations

Crystallized Title: A case study on supply chain management of Patanjali.

Dr. Sharieff/ Dr. Kamini Druva

 

Bodireddy Ganesh Reddy, Challa Sravya, Kambhampati Yamini

Area of Research: Marketing

Crystallized Title: Determinants of Consumer brand hate

Dr. Naresh Babu

 

Gopala Krishna Repuri, Puneeth, Rahul Kumar

Area of Research: Digital Markets

Crystallized Title: Impact of e-word of mouth in social media on purchase intention

Dr. Kamini Druva

 

Monsumi Goswami, Lakshmi Bhargavi

Area of Research: Travel and Tourism

Crystallized Title: Determinants of tourism destination choice.

Prof. Suriyakala

 

Vytla Venkata Raghava Rao, Yenduri Satya N V S Krishna Ravi Teja, Thainala Praveen

Area of Research: Operations in Information Technology

Crystallized Title: Impact of DevOps in Industry 4.0

Dr. Naresh Babu

 

A Naveen, B.Bhavya Sri, Bodedla Naga Vardhan, Rahul Jha

Area of Research: Finance

Crystallized Title: A comparative study on tax systems among developing countries

Dr. Shivaprasad G

 

Tinu S Thomas

Area of Research: Operations

Crystallized Title: A study on how craft and micro-breweries are no longer a niche product but an everyday affair for consumers in Bangalore

Dr. Sharieff/Dr. Naresh Babu