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Students Publications
Student publications at ABBSSM showcase original research, case studies, and analytical writing. They reflect the institute’s emphasis on inquiry-driven learning and thought leadership.
Recent Publications by Students
Bhavya .R
Area of Research: Travel and Tourism
Crystallized Title: Hotspot crowding and over tourism, Impact on the destination
Prof. Santhosh
Tharaka Narasimha, Mandadi Sasi Kiran
Area of Research: Digital Marketing
Crystallized Title: Impact of mobile and online marketing on creating brand love for sports team
Prof. Santhosh
Hirak Choudhury, Sai Kishore. M, Korukonda Charan Teja
Area of Research: Digital Marketing
Crystallized Title: Impact of religiosity on consumer behaviour
Prof. Santhosh
Dileep, Karri Sunil Kumar, N Vinila
Area of Research: Neuro Marketing
Crystallized Title: Impact of neuromarketing on Green packets marketing
Prof. Santhosh
K.Prathyusha, Suma. S
Area of Research: Neuro Marketing
Crystallized Title: Impact of neuromarketing/Emotional marketing on consumer behaviour-perception study
Dr. Kshitish Sharma
Bharadwaj Pentapati, Bhogisetti Ganga Raju,V. Sai Teja
Area of Research: Finance
Crystallized Title: Impact of corporate governance and corporate failures – Case study
Dr. Shivaprasad G
Parimi Vamsi Krishna, Kanagarla Phanindra, Upasita Das
Area of Research: Asset Pricing
Crystallized Title: Determinants of entrepreneurial crowdfunding success and awareness of crowdfunding among entrepreneurs
Dr. Shivaprasad G
Bharadwaj Pentapati, Bhogisetti Ganga Raju,V. Sai Teja
Area of Research: Finance
Crystallized Title: Impact of corporate governance and corporate failures – Case study
Dr. Shivaprasad G
Yugeswara Lakshmi Abhiram, K Sudhir Reddy, Paladugu
Area of Research: Finance
Crystallized Title: Derivatives – Bullion commodity/Green Investments in Stock Market a Myopic View
Dr. Kulkarni/ Dr. Shivaprasad G
Harika Tummala, Sowmya Busireddy, Prudhvi Kumar Meda
Area of Research: Consumer Behaviour
Crystallized Title: Consumer behaviour towards green products
Prof. Suriyakala
Challa Kavya
Area of Research: HR
Crystallized Title: The Impact of AI in HR
Dr. Sharieff/Dr. Kamini Druva
Venkata Sai Krishna
Area of Research: HR
Crystallized Title: Joy at workplace – Measurement
Dr. Sharieff/Dr. Kamini Druva
Sutapa Acharjee
Area of Research: Branding
Crystallized Title: Branding disaster focusing on FMCG
Dr. Sharieff/Prof. Santhosh
Akhilandeswari Bhimanadam, Venkata Siva Sankar, Manoj .B
Area of Research: Operations
Crystallized Title: Effectiveness of hotel managements’ response to online reviews.
Dr. Sharieff/Dr. Naresh Babu
Ankit Shrivastava
Area of Research: Marketing
Crystallized Title: Impact of automation on employable mass
Dr. Kshitish Sharma
R Sravya, Prasanth J, Megha J
Area of Research: Finance
Crystallized Title: A Study of Investor Mood and Behaviour on Indian Stock Market
Dr. Naresh Babu
G Supriya, Monica Kumari, Prabhash Jha
Area of Research: Finance
Crystallized Title: Impact of GST on small traders
Dr. Kamini Druva
Niharika Korivi, Korlana Jitendra, D Yaswanth
Area of Research: Operations
Crystallized Title: A case study on supply chain management of Patanjali.
Dr. Sharieff/ Dr. Kamini Druva
Bodireddy Ganesh Reddy, Challa Sravya, Kambhampati Yamini
Area of Research: Marketing
Crystallized Title: Determinants of Consumer brand hate
Dr. Naresh Babu
Gopala Krishna Repuri, Puneeth, Rahul Kumar
Area of Research: Digital Markets
Crystallized Title: Impact of e-word of mouth in social media on purchase intention
Dr. Kamini Druva
Monsumi Goswami, Lakshmi Bhargavi
Area of Research: Travel and Tourism
Crystallized Title: Determinants of tourism destination choice.
Prof. Suriyakala
Vytla Venkata Raghava Rao, Yenduri Satya N V S Krishna Ravi Teja, Thainala Praveen
Area of Research: Operations in Information Technology
Crystallized Title: Impact of DevOps in Industry 4.0
Dr. Naresh Babu
A Naveen, B.Bhavya Sri, Bodedla Naga Vardhan, Rahul Jha
Area of Research: Finance
Crystallized Title: A comparative study on tax systems among developing countries
Dr. Shivaprasad G
Tinu S Thomas
Area of Research: Operations
Crystallized Title: A study on how craft and micro-breweries are no longer a niche product but an everyday affair for consumers in Bangalore
Dr. Sharieff/Dr. Naresh Babu
Chaitra Kulkarni, Swathi.A
Area of Research: Economics
Crystallized Title: Challenges faced by the Female Labour Force in India and its impact on India’s Economic Development
Dr. Kamini Dhruva
