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Dr. Kshitiz Sharma is a Professor and Coordinator- IQAC and Ph.D. guide at ABBS School of Management, Bangalore. His past association has been with Alliance School of Business (Alliance University), VIHTM (Saurashtra University), UEI Global (Berggruen Education Pvt. Ltd.), IIAS School of Hotel Management and Tourism, Radisson (Carlson Hospitality Worldwide, Le Meridien etc.
Dr. Kshitiz Sharma is a researcher, published extensively and have good knowledge of statistical packages like Advanced Excel, SPSS, Minitab, Python, R, Orange, Knime, Bibliometrix etc. He is an author of a book and many book chapters. He has published papers including research papers, articles and case studies in prestigious Springer Nature, Japanese Business Magazine, Case Center, ET Case, ABDC listed, Scopus, WOS indexed and UGC listed journals. He is Reviewer for many journals as Journal of Creative Communications, Int. J. of Business and Emerging Markets, Amity Journal of Entrepreneurship (AJE), International Journal of e-government and e-Business Research and many more. Dr. Sharma has conducted several FDPs and MDPs and organized International Conferences at ABBS as Convenor. His teaching interests are: Marketing Management, Marketing Strategy, Marketing Research, Services Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Managing in the Global Economy, Cultural Intelligence, Entrepreneurship and Innovation, Business Analytics, Data Management and Visualization, Predictive Analytics.
He is a great admirer of curious minds at work. Curiosity develops passion for learning. And learning makes lives meaningful for individuals, society and beyond.
Teaching curious minds is not a piece of cake, it requires mental faculties to be ready all the time to explore and accept wherever the possible answers can come from. Teaching is not intimidating curious souls; it’s nurturing the seeds of huge potential. He enjoys being with students and helping them to explore their call. The best experiences of learning come by listening to different perspectives and agreeing to the common good.
As a teacher he believes his role is to introduce them to the right sources where the best content can be archived, it’s not about mere quantity, it’s about the quality of content that enriches. According to him ‘if I can develop the appreciation for good content, rest students can take care of themselves’. The variety of sources is important in long term learning and activities like research, guest lecture, and projects bring that flavor.
Consumer Behaviour, Impulse Buying, Risk Analysis, Education Management, Perceptual Mapping, Marketing Case Studies, Work Life Balance, Technology in Purchase Intentions, Hospitality Index