Faculty Profile

Dr. Kamini Dhruva holds a PhD in Management from Aligarh Muslim University (AMU), a Central University in India. Her doctoral research focused on Customer Relationship Management in the Indian domestic aviation sector.

Dr. Dhruva is currently a Professor at ABBS School of Management, Bengaluru, a multidisciplinary institution offering programs across management, health and life sciences, humanities, law, commerce, IT, and executive education. She actively mentors students in research, publications, case writing, live projects, and participation in national and international academic and innovation competitions.

With over 25 years of experience in teaching and research, Dr. Dhruva has built a strong academic career spanning India and the Middle East. She has served as faculty at Al Yamamah University, Riyadh (KSA), where her research and teaching engagements aligned closely with Saudi Vision 2030, particularly in the areas of women empowerment, workforce participation, and tourism development.

Her research contributions span marketing, banking, experiential retailing, and neuromarketing, with publications in Q1-ranked international journals and Scopus-indexed outlets. Her work reflects a strong applied orientation and engagement with contemporary global business trends. In addition, her articles have appeared in leading Middle Eastern newspapers, reinforcing her role as an academic with industry and societal relevance.

Her academic philosophy integrates teaching, research, and mentorship with a strong commitment to youth and women empowerment, global exposure, and experiential learning. Influenced by a lifelong engagement with education and leadership, Dr. Dhruva continues to contribute to academia through research, cross-cultural engagement, and student development.