Recent Publications by Faculty

Dr. Naresh Babu

Topic/ Title Name: A study on Accuracy of Research calls for the invertors

Journal Name: IJMBC

Region: International

Dr. Shivaprasad. G

Topic/ Title Name: The impact of Micro finance: Helping to improve donor effectiveness in Microfinancing

Journal Name: Economic Affairs

Region: International

Dr. Shivaprasad. G

Topic/ Title Name: Evaluating the financial health & sickness of Indian Banking Industry: A diagnostic study based on Z-Score model

Journal Name: Journal of Social welfare & Management

Region: International

Dr. Shivaprasad. G

Topic/ Title Name: A study on Turnaround of Spice Jet

Journal Name: SS International Journal of Economics & Management

Region: International

Prof. Pala Suriyakala

Topic/ Title Name: An operational perspective on achieving sustainable competitive advantage into a business environment by adapting enterprise resource planning (ERP) system

Journal Name: IJMET Scopus indexed

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Hospitality competitiveness index for Indian States & Union Territories using multi-criteria TOPSIS model

Journal Name: Book – Springer, Switzerland

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Marketing response Modelling: A case study on the impact of Digital Marketing for a luxury car brand

Journal Name: Conference proceedings

Region: International

Prof. Santosh Kumar. G

Topic/ Title Name: Quality & Precision in small scale business – TQM

Journal Name: Conference proceedings

Region: National

Prof. Santosh Kumar. G

Topic/ Title Name: Going by the strengths of CRM in MSMEs

Journal Name: Conference proceedings

Region: National

Prof. Santosh Kumar. G

Topic/ Title Name: Adoption of Risk Management in small scale business – Needs & Prospects

Journal Name: Conference proceedings

Region: National

Dr. Kamini Dhruva

Topic/ Title Name: Knock Knock – Retail Marketing is here to stay

Journal Name: Article in Muscat Daily Newspaper

Region: International

Prof. Pala Suriyakala

Topic/ Title Name: An Operational Perspective On Achieving Sustainable Competitive Advantage Into A Business Environment By Adapting Enterprise Resource Planning (Erp) System

Journal Name: IJMET (SCOPUS)

Region: International

Prof. Pala Suriyakala

Topic/ Title Name: A Preliminary research into the Mobile  app usage in Indian Post Millennials

Journal Name: IJMET (SCOPUS)

Region: Conference Proceeding

Prof. Pala Suriyakala

Topic/ Title Name: Marketing of Healthcare Apps – A study in Wenzins Technologies India Pvt Ltd

Journal Name: NCMDE’2019

Region: Conference Proceeding

Dr. Kshitiz Sharma

Topic/ Title Name: Competitive Analysis of the Indian Start Hotels using the Analytic hierarchy process

Journal Name: JOHAR, an ABDC indexed journal

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Hidden Cameras In Hotel Rooms: A Cybercrime Perspective on Customer Privacy and Legalities

Journal Name: NCMDE’2019

Region: Conference Proceeding

Dr. Kshitiz Sharma

Topic/ Title Name: Study of Stethoscope Market in Bangalore

Journal Name: NCMDE’2019

Region: Conference Proceeding

Prof. Santosh Kumar. G

Topic/ Title Name: Rise of Social Media Influences: Their Impact on promotion of Political Branding

Journal Name: NCMDE’2019

Region: Conference Proceeding

Prof. Santosh Kumar. G

Topic/ Title Name: Social Media Marketing & its impact on Customers’ Decision Journey towards Smart Phones

Journal Name: NCMDE’2019

Region: Conference Proceeding

Dr. Shivaprasad G

Topic/ Title Name: Behavior of the Indian Investors towards investment on Mutual Funds

Journal Name: NCMDE’2019

Region: Conference Proceeding

Dr. Shivaprasad G

Topic/ Title Name: The Impact of Micro-Finance

Journal Name: IOSR

Region: International

Dr. E. M. Naresh Babu & Dr. Kshitiz Sharma

Topic/ Title Name: A Study on Volatality in the Indian Stock Markets

Journal Name: International Journal of Financial Management

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Hospitality competitiveness index for Indian States & Union territories using multi criteria TOPSIS

Journal Name: Quantitative Tourism Research in Asia – Current Status & Future Directions

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Impulse Purchase & Impulse non Purchase in Book & Stationery Retail Outlets in Shopping Malls

Journal Name: International Journal of Marketing & Business Communication

Region: International

Prof. Pala Suriyakala

Topic/ Title Name: Women Empowerment & Leadership Roles – A Conceptual Paper

Journal Name: IJETICS

Region: International

Dr. Shruthi D Naik

Topic/ Title Name: Women Empowerment & Leadership Roles – A Conceptual Paper

Journal Name: IJETICS

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Impulse purchase and impulse non purchase in book and stationery retail outlets

Journal Name: IJMBC

Region: International

Dr. Shruthi D Naik

Topic/ Title Name: Innovative teaching Methodologies and effectiveness of teaching

Journal Name: IJBMI

Region: International

Prof. Shivaprasad. G & Prof. Santhosh Kumar. G

Topic/ Title Name: Direct & Indirect Tax – How much you pay and get; Insight on Indian Tax System

Journal Name: Working Paper

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Impulse purchase & impulse non – purchase  in apparel relevant outlets in shopping mall

Journal Name: IJMBC

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Competitive analysis of Indian Tourism aggregators using Multi criteria analysis

Journal Name: IJMBC

Region: International

Dr. E. M. Naresh Babu

Topic/ Title Name: A case study of Technical indicators with reference to NIFTY

Journal Name: ASBM Journal of Management

Region: International

Dr. Shruthi D Naik

Topic/ Title Name: Learnings & Managerial Implications from comparative Analysis of Eminent Women in Mahabharata

Journal Name: IJAREM

Region: International

Dr. Kshitiz Sharma

Topic/ Title Name: Competitive Analysis of Indian Tourism – Aggregators using Multi Criteria Analytic Hierarchy process

Journal Name: IJMBC

Region: International